Asda is the first UK supermarket to prove savings for customers, as two million reduce food waste at home following a campaign with the University of Leeds
Asda has become the first UK supermarket chain to confirm how much customers have saved after launching a campaign to tackle food waste.
Working in partnership with the University of Leeds, the business has revealed that customer bank balances were, on average, £57 better off a year as they committed to cutting food waste in their own homes.
Announced today at a parliamentary reception, hosted by MP Hilary Benn, Asda explained that the positive customer behaviour change was driven by a series of actions developed in-line with its customer insight, combined with research conducted by the University of Leeds.
Professor Janet Cade's paper was chosen to receive the award for the best RCT (randomised controlled trial) published in 2014 by the Journal and the award was presented at the national IJBNPA conference in Edinburgh in June 2015.
Christian MS, Evans CE, Nykjaer C, Hancock N, Cade JE. Evaluation of the impact of a school gardening intervention on children's fruit and vegetable intake: a randomised controlled trial. Int J Behav Nutr Phys Act 2014; 11:99
Leeds Institute for Data Analytics (LIDA) is bringing together applied research groups alongside data scientists in mathematics and computer science to open up unparalleled opportunities to understand health and human behaviour. We are investing in a purpose-built and fully equipped facility with space for more than 40 academic and research personnel, to maximise benefits for collaborative research and engagement with external partners. Building on existing facilities including a safe data room, advanced computational infrastructure, and a fully equipped training suite, the new space is scheduled to open in the summer of 2015.
Professor Paul Routledge has been awarded a highly competitive network seed grant of €30,000 from the International Social Science Council Transformations to Sustainability programme. The network, sited in the UK, USA, Brazil, South Africa, Bangladesh and New Zealand is investigating ‘resource sovereignty’ including food.
The two universities signed a Memorandum of Understanding during a recent visit from JSU’s President Yuan Shouqi to Leeds.
A new collaboration between the University and Jiangsu University in China aims to establish a joint research centre for food reassurance which will seek to accelerate the development and application of food safety and sensing technologies and solutions.
Professor Malcolm Povey, who is leading the collaboration at the University, says: “We aim to establish a UK-China joint laboratory on remote and non-invasive, non-destructive sensing for food quality and safety, which will enable us to maximise the resources and facilities in both universities.
“This is a key strategic activity for the University, as we have many internationally recognised experts in areas related to food sensing – including ultrasound, passive acoustics, microwave, terahertz, medical diagnostics, robotics, and optical techniques. Together with our engineering expertise, we also have leading exponents of the data analysis necessary to deal with data from multiple sources and modalities, and supply chain control. In addition to the academic leverage it gives us, the collaboration with JSU also offers greater investment and capacity in industrial or commercial strength engineering.”
The visit coincided with a Food Sensing Technology event at Weetwood Hall on 10 November which brought together food manufacturers, retailers and technology providers to discuss how improved food sensing technologies can better address food safety and quality.
The event at Weetwood was a great success, with many different disciplines represented, including food manufacturers, major retailers, equipment and technology manufacturers, and other universities and research organisations, as well a strong representation from University staff and government bodies including the Food Standards Agency. Some members of the Jiangsu delegation were also present for a large part of the day. Several working prototypes were used to demonstrate how new technolgies would work, and we had a drone airborne in the garden. Other technologies on display included hard plastic detection in ready meals without compromising the integrity of the pack, another which measured the internal density of a turnip to identify whether brown rot was present, and one which can accurately measure the crisp or crunch of food such as a biscuit being snapped.
Later in the day, the audience was split into four groups and challenged to identify the biggest issue they wanted solving within an industrial context. Each group was led by a representative from industry, and this proved very lively with strong debate. Rapid, non invasive affordable technology to test for physical and microbiological contamination of food throughout the supply chain was the main outcome, and sets a challenge for the research base.
The feedback from the day was positive, with many delegates asking for more networking time and even a second day if a similar event is done again.
The University of Leeds is part of the N8 Agrifood programme and from the matched funds that have been allocated we have run two very successful Local Pump Priming rounds allocating over £200k in funds for research and workshops which will lead to further external grant applications. In order to report on the progress of these awards, we are planning a presentation day for our awardees to showcase the variety of projects funded, their progress and the benefit that the funding has provided. Leeds academics have also been very successful in obtaining funds from the N8 Agrifood Strategic Pump Priming Fund. These colleagues have also been asked to give a presentation. In total, 17 awards have been made.
The presentations will each last about 10-15 minutes each and the programme will highlight the excellent research that is taking place at the University and the aspirations of the award holders to develop it further.
The programme for the event has now been confirmed and can be downloaded here. has been confirmed. If you would like to attend the presentations, please email Liz Liversedge (email@example.com)
If you would like to attend please register via the following link:
The final seminar in the FOOD series has now taken place:
“Facing the Future of FOOD”
The ESRC-funded seminar series Food Options, Opinions and Decisions (FOOD): Integrating perspectives on consumer perceptions of food safety, nutrition and waste has been designed by our team of practitioners and academics, and aims to identify strategies that help consumers to achieve nutritious food choices that both improve food safety and reduce food waste.
The seminar series has been designed by our team of practitioners and academics, with the goal of achieving the best impact. Our practitioner team members come from the Food Standards Agency which aims to improve food safety and healthy eating, as well as at the Waste and Resources Action Programme (WRAP) which aims to reduce food waste. Our academic team members come from the University of Leeds Centre for Decision Research and the Human Appetite Research Unit who are experts in consumer food choice, domestic food waste, and risk communication, as well as from the Newcastle University Food and Society Group at the School of Agriculture, Food and Rural Development who are experts in food safety and risk communication.
Through nine seminars to be held over three years, which started in January 2015, we have created a lasting network of users and academics who have mostly been working separately on these different topics to date. We have confirmed academic and practitioner speakers from across the UK and overseas who are key experts in the relevant domains.
If you would like to view some of the presentations and outputs from the previous seminars, you can view them in PDF or video format on the website
For more details about the project please visit http://lubswww.leeds.ac.uk/cdr/